One of the main challenges entrepreneurs face is summed up in the old saying:
“Half of our marketing money is wasted, but we don’t know which half.”
We all know that marketing can help drive your firm’s revenue intake, yet it’s an unfortunate truth that the results of many marketing efforts are unknown. And throwing more money at your marketing efforts won’t necessarily increase your return on investment. That ROI is dependent on the knowledge, focus and skill-level of the person in charge of your marketing. Jon Dupree founded Calibrate Marketing & Mentoring in 2010 to help local small businesses by sharing his marketing knowledge gained over the last 20 years as a sales rep, sales manager, marketing manager, entrepreneur and small business owner.
We work with local small businesses in the Connecticut and New York regions. Our audience ranges from professionals and entrepreneurs who want training on how to market online, to sales manager and marketing admins who need support and strategy, to companies who want to focus on making and delivering sales and leave the lead generating to us. Whether it is mentoring, strategy & support or marketing services, you can count that we will have your best interest at heart.
From our founder, Jon Dupree:
I sort of “fell into” Marketing. Back in the earlier ’90′s as a regional salesman, I realized that it was easier to win sales if the prospect knew why my product was better, but as a “Salesperson”, my efforts at explaining our benefits were always interpreted as “biased”. I found that by presenting non-commercial application packed information at industry trade shows, I could educate prospects in a manner that helped future sales but did not have the evil taint of sales-speak. Thus began my experience in Content Marketing.
Today Content Marketing is the hottest trend in the marketing world, with the majority of it being done over the Internet. Companies are still presenting at industry trade-shows, submitting articles to industry trade magazines, and developing application White Papers, but the best “bank-for-the-buck” is to get this information online where it is searchable, can be shared, and lives in infamy. In 2007, I started to get involved with putting my marketing messages online. Through grunt force, I learned enough HTML and CSS to be dangerous, searched the internet for help on e-mail marketing, Social media and how to get my message recognized by the search engines. Along the way, I learned many new tricks, several philosophies that sounded right but did not work “in the real world”, and that there were more “experts” than true marketers. By sharing my knowledge, through mentoring and support, I hope to help a small business person with all the steps they will need to develop their marketing program.