Getting traffic to your website is not enough, we need prospects that we can follow-up, include in a drip-marketing campaign, or get to purchase online. Most Internet Marketers focus on getting traffic to the website, but have no idea how to influence the visitor to take action and provide their contact information in exchange for additional information. When we write for the web, we have to focus on specifically writing to motivate the reader. Motivating someone to take action, that’s selling!
Most of us have learned the skill of selling face-to-face, but selling through the written word is a different skill-set. There are very successful people who only focus on how to write a sales letter. Sales letters are roads paved with words which lead buyers to solutions and sellers to profit. When you think about what writing is — getting people to feel something, spreading ideas, or connecting with people across great divides — it’s not all that different from selling. Whether you’re selling a product or selling yourself, learning how to write a good sales letter is one of the best investments you’ll ever make in your writing.
Workshop Four includes:
- How to Create a Headline that Captures Attention
- Drive Interest using Bullets and Headers
- Write with the end in mind
- Developing a Call-To-Action / Lead Capture