Once you have great content on your website and the perfect lead-capture set-up, you need more than the casual searcher to find you. Social Media is the world’s largest Press Release machine, Word-of-Mouth referrer, and soapbox in history. But Social Media members can be a very fickle bunch, and as quickly as they friend you they can disappear forever. Make it easy for social media fans to share your content, subscribe to your news, and stay up-to-date with your product offerings without any work on their part, and you can build a rapid fan base. Provide relevant information freely, and your raving fans will drive traffic to you and do more selling than your best sales person. Make sure you are prepared to use these revolutionary and free tools properly.
Workshop Five includes:
- Creating your Facebook FanPage
- Using Twitter to send-out press releases on steroids
- Including the FaceBook Like, Google +1, and LinkedIn share buttons on every page of your site.
- Using your LinkedIn profile to build trust and authority.