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E-mail marketing is still has the best response rate of any Internet Marketing activity. It is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
There are both advantages and disadvantages to using e-mail marketing in comparison to traditional advertising mail. Work with an experienced marketer to set-up your e-mail templates, schedule your mailings, and connect to Call-to-Actions to get the best ROI.
E-mail marketing (on the Internet) is popular with companies for several reasons:
A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.
Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
While e-mail has the highest return of marketing dollars, it can be tricky to get the right program established.
Give us a call to learn more about e-Mail Marketing, develop a e-mail campaign for your business and review several companies and programs that can simplify the process.
Tel: (203) 297-7043