The cost-effective, professional website needed to take business to the next level.
Most small businesses need a professional looking website, that is search engine optimized, and easy to update and modify, but do not have a large budget. Often a small business has to pay for a website as their cashflow allows. We offer small businesses a website with all the integral aspects they need, and the ability to grow as the business does.
Describing what it takes to build a modern website can sometimes be very confusing – there’s a lot that goes into making a website successful. We break it down into three parts, like a car: the Engine, the Frame, and the Paint Job. For small business websites, we utilize WordPress as the website Engine; the website content, text and images, make up the Frame; and a standard Genesis theme is the Paint Job.
WordPress as the Website Engine
The engine is the software that will power your website. A small business will often have to rely upon outside contractors to maintain their website, so it makes sense to use an engine that is well-known, reliable and that is easy to service.Wordpress is used by 1,000’s of small businesses as their website engine because it is easy to use, robust, and can grow as the business does.
Your company might already have a website, but perhaps it’s not as easy to update as you’d like. Or maybe you are interested in creating a dynamic new company blog. Whatever phase you’re in of creating or cultivating a web presence for your business, WordPress is an option worth exploring. Just ask Armeda, who says for small businesses it is “cost effective, [with] easy to manage updates and the SEO features will help you gain a digital footprint quickly.”
~Inc Magazine, May 3, 2010
As part of our Small Business Website package, we setup WordPress on your host and train you on how to update, modify and optimize your web pages. Of course, if you get too busy, WordPress can be maintained by a number of web professionals, including Calibrate Marketing.
Content is the framework that you control
The content is the heart of the website. It is what differentiates you from the competition, ensure you are found by search, and needs to be relevant, timely, informative and reflect the business goals. WordPress separates the design from the website content, so a user can update and add content without affecting the website design. They also do not need to know any programming code. We start a website with a Kick-off questionnaire that help a business owner to identify the purpose of the website and what pages need to be included to launch the website. We take this information and lay-out the content to fit the pages of the website. Our websites include a dynamic section for future growth, such as a Frequently Asked Questions, Case Studies, Blog, Information of Interest, Events, etc. that can be used to broaden and deepen your website’s expertise in the future. Of course, full training on creating content is included in the package.
Genesis Themes for Design and Layout
The theme is your website’s design and layout. A wordpress theme controls the look and presentation of material on a website. We have chosen Genesis themes by Studiopress as our themes of choice for small businesses because they are great looking professional designs, include state-of-the-art security, ready for mobile display and very well supported. These themes can be modified to include a small business’s logo and adapted to their color scheme to fit their brand. With Genesis themes, a Small Business can change the look of their website easily as often as they like. Check out our small business website designs for examples of our professional small business websites.
Track your Website’s Success
Every website from Calibrate Marketing & Mentoring includes Google Analytics. Analytics enables a small business owner to track the activity on their website. We monitor the number of overall visits and the number of visitors that come from search, referrals, through social media and type in the web address directly. We set-up a monthly e-mail that captures the Key Performance Indicators to be automatically sent to the business owner, and include in the training how to access the data and perform an in-depth analysis.
Once you have a website, you may also be interested in improving where you are found on Google. We can help. Learn about the unique challenges local businesses have with Search Optimization.
Our Small Business Website Package starts at only $1,000 for a 5 to 7 page website!
We make it really easy to get a terrific website! If you have been waiting for the right time, or the right website design company, there’s good news – You’ve found it!
Request a quote or call us at 203-297-7043 to request a proposal. We’ll gather the details about your needs.