Jon has always been inquisitive with a passion for learning. At a young age, he would remove any screw he saw to see what was inside an item, regardless if it was an electrical outlet or the family's vcr. His fondness for Sherlock Holmes is readily apparent when investigating how something works or why it doesn't work as expected. Jon's aptitude for explaining the technical probably was inherited from his father who spent 20 year's teach math to high school students, a real challenge for attracting and keeping attention.

I sort of “fell into” Marketing.  Back in the earlier ’90′s as a regional salesman, I realized that it was easier to win sales if the prospect knew why my product was better, but as a “Salesperson”, my efforts at explaining our benefits were always interpreted as “biased”.  I found that by presenting non-commercial application packed information at industry trade shows, I could educate prospects in a manner that helped future sales but did not have the evil taint of sales-speak.  Thus began my experience in Content Marketing.

In 2007, Jon started to get involved with putting marketing messages online.  Through grunt force, he learned enough HTML and CSS to be dangerous, searched the internet for help on e-mail marketing, Social media and how to get content recognized by the search engines.  Along the way, he learned many new tricks, several philosophies that sounded right but did not work “in the real world”, and that there were more “experts” than true marketers.  By sharing his knowledge, through mentoring and support, Jon started Calibrate in the hopes to help the small business owner with all the steps they will need to develop their marketing program.