Half of our marketing money is wasted, we just don't know which half.
~Small businesses everywhere
With Google Analytics you will know what is driving traffic to your website
The mission of Calibrate Marketing and Mentoring is to help local small businesses improve their marketing efforts through search, e-mail marketing & social media. We work with small businesses to increase their leads and sales by setting-up the marketing tools and sharing our marketing knowledge gained over the last 20 years as a sales rep, sales manager, marketing manager, entrepreneur and small business owner.
Calibrate Marketing & Mentoring is a S-Corporation, based in Danbury Connecticut, that works with local small businesses in the New England region. Our audience ranges from professionals and entrepreneurs who want training on how to market online, to sales manager and marketing admins who need support and strategy, to companies who want to focus on making and delivering sales and leave the lead generating to us. Whether it is mentoring, strategy & support or marketing services, you can count that we will have your best interest at heart.
Marketing involves every area of your business!
From market research, design and lead-gen to product delivery and customer service,
it all impacts your brand
THE DEMANDS OF MARKETING CHANGE ALL THE TIME
Calibrate Marketing is a nimble and dynamic group that adds and aligns resources as a project needs. We are a team of people that work together on a regular basis. We also add resources on a per project basis when project scope or new technologies exceed our normal resources.
Think of Calibrate Marketing as your General Contractor for marketing services. We work with the business owner or decision makers to determine what is needed, then, if desired, mentor their team to implement the marketing activity, or we deliver, manage or contract the various services needed to deliver a product fit specifically to the business's needs
Jon has always been inquisitive with a passion for learning. At a young age, he would remove any screw he saw to see what was inside an item, regardless if it was an electrical outlet or the family's vcr. His fondness for Sherlock Holmes is readily apparent when investigating how something works or why it doesn't work as expected. Jon's aptitude for explaining the technical probably was inherited from his father who spent 20 year's teach math to high school students, a real challenge for attracting and keeping attention.
I sort of “fell into” Marketing. Back in the earlier ’90′s as a regional salesman, I realized that it was easier to win sales if the prospect knew why my product was better, but as a “Salesperson”, my efforts at explaining our benefits were always interpreted as “biased”. I found that by presenting non-commercial application packed information at industry trade shows, I could educate prospects in a manner that helped future sales but did not have the evil taint of sales-speak. Thus began my experience in Content Marketing.
In 2007, Jon started to get involved with putting marketing messages online. Through grunt force, he learned enough HTML and CSS to be dangerous, searched the internet for help on e-mail marketing, Social media and how to get content recognized by the search engines. Along the way, he learned many new tricks, several philosophies that sounded right but did not work “in the real world”, and that there were more “experts” than true marketers. By sharing his knowledge, through mentoring and support, Jon started Calibrate in the hopes to help the small business owner with all the steps they will need to develop their marketing program.
Jeff started his career in the world of commercial art and design in New York City. He worked in advertising, publishing and the communication arts for over 25 years, alongside some of the top names in those fields. Jeff's work has won awards from Communication Arts, The Art Directors Club, Print, The Mobium Awards, The Society of Illustrators, Art Direction and The Dallas Art Directors Club — awards for illustration, art direction, copywriting and graphic design.
Jeff had been toying with computers since he was a kid, but in 1992, Jeff Seaver stumbled on to an alpha-testing opportunity for a program called Mosaic, a software precursor to the first commercial web browser, Netscape. Thus began his experimentation with website design. This was while the internet was still in its infancy, before there were Macs, or Windows, Facebook or Google, or even — gulp — AOL!
Jeff took his web design experience and founded Seaver Interactive LLC in Westport CT. Jeff and Jon partnered in 2012 when Jeff needed some technical help on a Jommla website. They quickly found to be of similar personalities and an almost perfect balance of right-brain / left-brain. Calibrate and Seaver have partnered on numerous custom website builds, internet marketing campaigns and can be found together presenting through Fairfield SCORE their award-winning 6 part Digital Marketing series.
Sharon helps our clients update their social media and keep it fresh and interesting for their communities. Her focus is in FaceBook, Instagram, Twitter, Pinterest and LinkedIn.
Sharon also runs SPG Productions which creates video slideshows & photo books for businesses or special occasions.
She has been instrumental when clients need to convert VHS tapes to video for the web as well as scan photos, slides, and negatives for use online.
Paul helps our business clients tell their stories online. He connects them to customers and prospects by highlighting the most important details of their story while maintaining a strong narrative. We love working with Paul for his content is meaningful, clear and concise.
Paul is also the principal of Writing Associates LLC that provides businesses with solutions to all their writing needs. In addition to blogs & website copy, he'll also develop the content for brochures, and press releases for all industries.
Front-end Coder & Virtual Assistant
Sheen is our front-end coder with strong skills in WordPress, HTML, and Photoshop. As a virtual assistant, he accomplishes many tasks in a fraction of the time and cost of the rest of the team.
Based in the Philippines, he is able to complete items while the rest of us are sleeping (except Jon who never seems to sleep). Through his network of Philippine coders, Calibrate can ramp up for most urgent builds quickly and cost-effectively.
GET IN TOUCH...
To arrange a consultation or training, send us a message.