Oh, the Internet. That magical place where the possibilities are endless. You have probably heard that all you need to do is advertise online, start blogging, get listed first on Google, or be on Social Media, and you will have more leads than you know what to do with. Unfortunately more often than not, people’s […]
Workshop 2: Get Found Locally
The most important step for a local business to be found online by its pool of prospects is to claim their business listings in the search engines. Local listings are usually shown with a map, with identifying icons showing the locations of the local businesses. This leads to local listings have a better click-thru than […]
How to edit your website, landing pages and forms in Joomla?
Quickly and easily edit your website, landing pages and forms with an Easy-to-use Editor Is your website difficult to update? Does your site end up with generic or out-of-date information because changing it is such a hassle? An easy-to-use website editor solves this problem. Updating your site is as easy as creating a Microsoft Word […]
What is a CMS?
A CMS is a Content Management Solution or sometimes called a Content Management System. It enables us to build a dynamic website, which could be called a Content Management Website, but that would be a CMW, only one degree from a BMW which is a totally different thing and off-topic of this post. Yet speaking of cars, […]
Workshop 3: Improve your Search Rankings
In the last ten years, Search Engines have revolutionized the way we research and make purchasing decisions. There are many stories about companies that skyrocketed after achieving high ranking on a search engine results page. Getting recognized by the search engines as a leader in the field can fulfill the “if we build it they […]
5 types of content you probably aren’t creating but should
I often promote that content marketing gives the best return on your your marketing effort, but it requires the most valuable commitment – a business owner’s time. With other forms of marketing, a business owner hands over a check and the marketing people do their magic. Yes, the checks can really add up, but the […]
How to find out how people reached your website
Google Analytics is the first thing that I add to a website, so we can determine where to focus our marketing efforts. This week, I got a nice e-mail post from Google for introducing one of the most valuable tools in Analytics – Their Traffic Sources report. From Google – When a customer walks into […]
One easy way to see if your marketing is working
One of the reasons I like internet marketing is that we can easily track how we got our leads. Using Google analytics, we can see where every webpage visitor came from – e-mail, search, or from another website. Often we’ll have a new marketing strategy and we want to promote it through multiple channels. We […]
Content Marketing: Financial Broker CT
A Financial & Insurance Agency, introduced new products in Medicare Supplement and Long Term Care but had very limited response to traditional advertising. They contract Calibrate Marketing to build out and train them on a Content Marketing strategy to build their search presence, capture leads, and nurture the leads during their evaluation and decision period. […]
SEO: Auto Insurance Agency CT
A well-branded local insurance agency wanted to increase their Generic Search results. We modified their website to include a news and tips area. We started an “Authority” campaign using educational content from their principals and included their unique conclusions and feedback. Results: Generic Keyword visitors (excludes company brand name) increased from 20% of all traffic to over […]