Montessori school in Connecticut had contracted with an advertising agency for search ads, with a budget of $750 per month and getting about 100 visitors a month. We took over SEM campaign, converted them to Google Adwords using limited broad-based keywords and excluding negative keywords. We added Google Analytics goals and optimized landing pages to their website. Results: Brought […]
Workshop 4: How to Convert Web Visitors to Prospects
Getting traffic to your website is not enough, we need prospects that we can follow-up, include in a drip-marketing campaign, or get to purchase online. Most Internet Marketers focus on getting traffic to the website, but have no idea how to influence the visitor to take action and provide their contact information in exchange for […]
Workshop 5: Drive Traffic with Social Media
Once you have great content on your website and the perfect lead-capture set-up, you need more than the casual searcher to find you. Social Media is the world’s largest Press Release machine, Word-of-Mouth referrer, and soapbox in history. But Social Media members can be a very fickle bunch, and as quickly as they friend you […]
Workshop 6: Drive Web Traffic with E-mail Newsletters
For all the buzz about Social Media, they are not the only tool in your armament. Social Media members are fickle and the sites change the rules frequently. E-Mail is still the best way to get notice of a special offer to your audience. Additionally, current and past customers often welcome a regular “touching base” […]
Google Adwords 101
Introduction to AdWords Are you struggling to get leads? Are your Yellow Pages, Newspaper and other marketing efforts not working? Reach people exactly when they’re searching the Internet for what you offer. With cost-per-click bidding, you’re charged only when someone clicks your ad, so no matter your budget, you can get started.
Introduction to WordPress
This workshop shows small business owners how to create a web presence using WordPress, one of the most powerful website development platforms available that is also ideally suited for small businesses.This workshop is an overview for both beginning & intermediate users to get started making it a key part of your internet marketing effort. The […]
Group Mentoring
At Calibrate Your marketing, we know that we all learn better with — and from — others. That’s why we keep adding to our group mentoring options – as individual workshop and now as a series. Group mentoring offers the best of both worlds: advice from an expert PLUS a chance to talk shop and […]
What is a (Content Management Solution) Website
Unlike an HTML website, a CMS website allows non-technical users to make changes to a website with little training. Changes to content, adding or modifying web-pages, even publishing video and interactive functions can be achieved with minimal knowledge of programming. A CMS typically requires an experienced coder to initially set up or add features, but […]
What is Content Marketing
Content Marketing is one of the latest buzz phrases being associated with Internet Marketing. It describes marketing methods that use information, education and entertainment to make the sales process easier. It is not a new concept though. Many marketing efforts use these methods; Trade-show presentations, advertorials that are advertisements written as an editorial, and my favorite […]
What is a WYSIWYG editor
Quickly and easily edit your website, landing pages and forms with an Easy-to-use Editor Is your website difficult to update? Does your site end up with generic or out-of-date information because changing it is such a hassle? An easy-to-use website editor solves this problem. Updating your site is as easy as creating a Microsoft Word […]
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