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Learn How Calibration Changes the Marketing Game!

You are here: Home / Blog / Internet Marketing News / Learn How Calibration Changes the Marketing Game!

What are the essentials of Calibrated Marketing Program?

This article will discuss the fundamentals of Calibrated Marketing and will provide you with a master plan that will make your Calibrate Marketing Strategy successful. Are you ready? Let’s begin with the most important question – Why calibrate a marketing strategy?

Why calibrated marketing is transforming how business markets today

Let us first explore traditional marketing. Companies that are into traditional marketing, focuses on finding customers. They usually use techniques that are interruptive; it could be anything from cold-calling to print ads, TV commercials or junk mail. However, technology is making these techniques less effective and more expensive; Caller ID and voicemail limit cold calls effectiveness, DVR’s allows us to skip over TV advertising, online news has replaced newspapers and magazines and junk mail goes straight into the garbage. Of course, these strategies are not obsolete, you can still use these channels, but it does cost a lot more to gain a prospect. Doing traditional marketing is convenient for the marketer, because they can create one message for the mass audience, put that message out to mass media who will show it without the viewers’ permission; this way however it isn’t a great experience for the audience, i.e. your potential customer. Today the buyers have all the power, if a person wants to purchase something, they don’t call a sales person, they go online and research! So why would you want to be left behind?

calibrate-rulerCalibrated Marketers use all the tools of Internet Marketing to give your prospects what they want, when they want it.  Let’s now focus on finding out what Internet Marketing is all about. It is a fundamental shift in the way the world gets information. Instead of annoying potential customers by interrupting them just to get our message across, Internet marketing gives the control and the power to the customers; they can access the information when they want to find it. Instead of investing in TV ads, you can now choose to create helpful videos that promotes your product or services and this will give the option to your customers to watch your video or not. Instead of buying display ads in print publications, you could now create a business blog that potential customers can read and interact with you. And instead of cold calling, which is very annoying especially to those who are not interested at all, you could now choose to make contents that are very useful, prospects will search and be able to find it on their terms.  With a Calibrated Marketing Strategy, prospects can contact you when they are looking for more information or you can send several “slow-drip” emails to inform them on applications, benefits and advantages to your service or product, moving them down the marketing funnel until they make a decision to contact you.

What is Customer Focused Marketing

Calibrated Marketing is customer friendly; its objective is to be found by the customers when they need your product, not trying to find customers and pushing your product on them. You can see businesses that are actively practicing internet marketing at the top of the search engine with helpful blogs or articles. This content is also published and discovered by users on Facebook or LinkedIn. Calibrated Marketing helps companies connect to people and join in conversations. Companies are given the opportunity to converse with people in a way that their content will have relevance to the individual, rather than the mass market.

How to do a Calibrate Marketing Program

So how do you actually do a Calibrated Marketing Program? Well, one of the most important thing do first is to understand the methodology. There are 4 stages of the Calibrated Marketing Process. These stages are Attract, Convert, Close and Delight. First, you need to attract strangers or new people to your site, turning them into a visitor. In doing this, you can use tools like: blogging, website optimization, and social media. Next proceed to the next step which is converting some of these visitors into leads by gathering their contact information. Gather Email addresses, because contact information is marketing’s currency. In order for your visitors to give you their email address, you need to give them something as well.

Some of the things that you give to your clients in order for them to provide their contact information can be eBooks, whitepapers, sample forms, checklists or tip sheets — any information that you think would be very helpful for your prospects. You can convert visitors into leads by using a conversion process such as calls-to-action and landing pages. These are very helpful in enticing your visitors to give you their information. Now that you were able to attract the right visitors and converted them to leads, it’s time to educate them and turn them into customers! In the Close stage, a series of drip emails and a sales CRM tool should be used in order to reach out to your leads and educate them about your products at the right time. By sending them information on case studies, new applications and new information, they learn to trust you as they understand your process and how you’re different from other solutions.

Customers are your best channels for new prospects

One important thing that is often neglected: Don’t ever forget a customer! Once you were able to connect with them, they learned to trust you and purchased from you, don’t lose that connection. Calibrated Marketing is all about providing the best content to your subscriber, whether they’re visitors, leads, or existing customers. As companies that are into Calibrated Marketing you should always delight and engage your customer base, they will be your best advertisement! Once a person receives satisfactory services, they will eventually recommend you to their circle of acquaintances and friends. The reason we call it Calibrated Marketing is that any piece of content that you produce, any campaign that you launch, or any marketing steps that you take, it should be carefully analyzed. Analyzation should never be taken lightly.  As an internet marketer, you should know the trend, what’s working, what isn’t and how to implement new solutions to improve your process as efficiently as possible.

Filed Under: Internet Marketing News

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