A Financial & Insurance Agency, introduced new products in Medicare Supplement and Long Term Care but had very limited response to traditional advertising. They contract Calibrate Marketing to build out and train them on a Content Marketing strategy to build their search presence, capture leads, and nurture the leads during their evaluation and decision period.
Our Content Marketing Campaign included
- Modifications to website to add a tips and news dynamic section
- Created monthly webinar program, with an online sign-up form
- Optimized website for on-page SEO
- Create an e-mail template for Monthly E-mail Newsletters.
- Published new content to Dynamic Section, pushed to Social Media and e-Newsletters
Results:
- Visitors to the website increased from around 1,000 to over 2,800 over a similar time period.
- Search traffic increased from 47% to over 64%
- 200 people visited from the email campaign
- Leads from the website increased from less than 10 to over 200
Prior to the Content Marketing Campaign – 1080 visitors in 8 1/2 months, less than 50% from search
During the Content Marketing Campaign – 2,851 visitors in 6 months, over 60% from search. Over 200 from e-mail campaign