Supercharging Your Marketing When Businesses Open Up Whenever your business re-opens, this month, next month or later, this checklist will help to get your marketing up to speed For most businesses, we’re hoping they have followed good business practices and it’s still business as usual when it comes to marketing this month and next. Yet […]
Internet Marketing News
Internet marketing news from Calibrate Marketing & Mentoring in Danbury CT. Read our latest marketing activities and other local marketing items of interest
Networking While Social Distancing
We are in the middle of something most of the planet has never experienced before, and it’s hitting our businesses hard. With social distancing regulations and businesses told to shut-down, it feels like small businesses have no reason to keep the momentum of their marketing going—but as we start to open under certain restrictions, there’s […]
5 Best Digital Marketing Tools to Grow a Business
The difference between a digital marketing professional and someone who dabbles in online marketing can be summed up in the tools they use. Here are the top 5 tools that we recommend. SimilarWeb.com – When you need a competitive digital marketing strategy for any business in about 5 minutes, use this tool. Type in a […]
Learn How Calibration Changes the Marketing Game!
What are the essentials of Calibrated Marketing Program? This article will discuss the fundamentals of Calibrated Marketing and will provide you with a master plan that will make your Calibrate Marketing Strategy successful. Are you ready? Let’s begin with the most important question – Why calibrate a marketing strategy? Why calibrated marketing is transforming how […]
Website myth No. 3: If I build it, they will come
You have decided to start a business and you’re getting all the pieces together – the location, business name, your cards, and it’s time to get a website. You know what you like, you seen plenty of good and bad websites, and yours will look amazing! Once you have a good looking website, then you […]
3 Examples of End-of-year Offers for Seasonal Businesses
It’s November, and Halloween has just passed. For us in the Northeast the leaves have fallen to cover our lawns and daylight savings has just taken effect. As a business owner, this starts the final mile in our business year race. Already there are discussions of the coming Black Friday and Cyber Monday deals, which […]
Embedded Videos from Facebook
By Jon Dupree Facebook has announced now that we can embed their videos directly into our websites just like YouTube and Vimeo. Although, it has always been easier to add video to Facebook, especially from a mobile phone, in the past, I would normally recommend that we post the video to YouTube and then share it […]
How to Embed a Facebook Video into Your Website
Facebook just announced that we can embed their videos directly into our websites. They are going after the YouTube and Vimeo! Although, it has always been easier to add video to Facebook, especially from a mobile phone, in the past, I would normally recommend that we post the video to YouTube and then share it […]
How Lawyers May Use Social Media Effectively
Guest Blog by Ivan Serrano If employers can Google prospective employees and check out their social media accounts, why can’t lawyers use the internet during void dire or to vet prospective clients? Without even digging into the subject beyond asking the question–not a very lawyerly thing to do–it just makes intuitive sense that this practice […]
5 types of content you probably aren’t creating but should
I often promote that content marketing gives the best return on your your marketing effort, but it requires the most valuable commitment – a business owner’s time. With other forms of marketing, a business owner hands over a check and the marketing people do their magic. Yes, the checks can really add up, but the […]