I often promote that content marketing gives the best return on your your marketing effort, but it requires the most valuable commitment – a business owner’s time. With other forms of marketing, a business owner hands over a check and the marketing people do their magic. Yes, the checks can really add up, but the […]

One of the reasons I like internet marketing is that we can easily track how we got our leads.  Using Google analytics, we can see where every webpage visitor came from – e-mail, search, or from another website.  Often we’ll have a new marketing strategy and we want to promote it through multiple channels.  We […]