A Financial & Insurance Agency, introduced new products in Medicare Supplement and Long Term Care but had very limited response to traditional advertising. They contract Calibrate Marketing to build out and train them on a Content Marketing strategy to build their search presence, capture leads, and nurture the leads during their evaluation and decision period. […]
Digital Marketing Case Studies
Case studies that demonstrate how local small companies have used digital marketing to drive website traffic, increase leads and gain new customers.
SEO: Auto Insurance Agency CT
A well-branded local insurance agency wanted to increase their Generic Search results. We modified their website to include a news and tips area. We started an “Authority” campaign using educational content from their principals and included their unique conclusions and feedback. Results: Generic Keyword visitors (excludes company brand name) increased from 20% of all traffic to over […]
SEM: Montessori School in CT
Montessori school in Connecticut had contracted with an advertising agency for search ads, with a budget of $750 per month and getting about 100 visitors a month. We took over SEM campaign, converted them to Google Adwords using limited broad-based keywords and excluding negative keywords. We added Google Analytics goals and optimized landing pages to their website. Results: Brought […]