When one creates a website regardless of whether it’s a personal blog or business site, the first thought will be, “What do I want the website to do?” The web has become a huge information marketplace, and despite most business owners’ best efforts, sites often get lost among the many others. The answer for how […]
Digital Marketing Frequently Asked Questions
Digital Marketing FAQs (Frequently Asked Questions) for small businesses get answered here.
Why aren’t I found in search? and more questions from a local business
Why is a website not being found in search? We all know how important it is to be found on Google when people search for our products or services. Yet often a website may be included in search results, just not for the search term or at the position desired. To determine why a website […]
Why should a successful businesses blog?
A blog is not just a cute story about a topic of interest to you, or a rant about something that riles you. For a business person, a blog serves several important purposes. First, a thoughtful, in-depth blog can help set you apart as an expert in your field. It tells potential customers what you […]
Going viral: How to create a buzz about your business
You have a hot piece of news that you want to get out into the marketplace; a new product, a successful solution, or a significant change to your team or business focus. In the past the way to get the word out about your business was to pay the media gate-keepers to advertise on TV […]
What is SEO? A Primer on Getting Found on Google
Search Engine Optimization helps customers who ‘Google’ your site When you decide to start marketing your business, you should first take care of the basics. In today’s world, that means making sure your SEO, or Search Engine Optimization, makes it easy for potential customers to find your website. Because most people begin the process of […]
How much does a website cost?
One of the first questions that is asked when starting a website development project is “What is your budget?” Usually there is one of two replies; one) We don’t really have one? or two) some number without a foundation to support where it came from. Often the client is thinking “What does it really cost […]
Why You Need an Internet Marketing Strategy
As kids we always heard that it was “Rude to interrupt” yet with marketing in the past that was the norm – cold calls during dinner, ads in the middle of our magazine story, and commercials during our programs. Online interruption marketing also occurs – that pop-up ad that blocks the webpage, or the 30 […]
How to Embed a Facebook Video into Your Website
Facebook just announced that we can embed their videos directly into our websites. They are going after the YouTube and Vimeo! Although, it has always been easier to add video to Facebook, especially from a mobile phone, in the past, I would normally recommend that we post the video to YouTube and then share it […]
What’s New About Facebook’s Timeline?
Source: Hubspot On March 7, 2013, Facebook CEO Mark Zuckerberg announced the biggest change to the Facebook News Feed in its seven-year history. Zuckerberg emphasized the importance of giving the world the “best personalized newspaper in the world.” That inspiration led to the creation of a multi-news feed, visually engaging, Facebook makeover. The makeover comes […]
What is Inbound Marketing?
Instead of buying ads, buying email lists, or cold calling, inbound marketing focuses on creating educational content that guides people toward your website where they can learn more about solutions you have for their problems, on their own accord. Inbound marketing is a philosophy based on the truth that consumers buy differently today than they […]