When one creates a website regardless of whether it’s a personal blog or business site, the first thought will be, “What do I want the website to do?” The web has become a huge information marketplace, and despite most business owners’ best efforts, sites often get lost among the many others. The answer for how […]
Content Marketing FAQs (Frequently Asked Questions)
Content Marketing FAQs (Frequently Asked Questions) and answers. Learn how Content Marketing can help your local business.
Why should a successful businesses blog?
A blog is not just a cute story about a topic of interest to you, or a rant about something that riles you. For a business person, a blog serves several important purposes. First, a thoughtful, in-depth blog can help set you apart as an expert in your field. It tells potential customers what you […]
What is Inbound Marketing?
Instead of buying ads, buying email lists, or cold calling, inbound marketing focuses on creating educational content that guides people toward your website where they can learn more about solutions you have for their problems, on their own accord. Inbound marketing is a philosophy based on the truth that consumers buy differently today than they […]
What is Content Marketing
Content Marketing is one of the latest buzz phrases being associated with Internet Marketing. It describes marketing methods that use information, education and entertainment to make the sales process easier. It is not a new concept though. Many marketing efforts use these methods; Trade-show presentations, advertorials that are advertisements written as an editorial, and my favorite […]
What are some ideas for good content?
As a Small Business there is a constant pressure to get and retain new prospects. To grow and succeed in business, you need more than raw leads, you need qualified prospects. Qualified prospects are knowledgeable about what products and services you offer. They understand the value and purpose of your services. They are comfortable that […]