Instead of buying ads, buying email lists, or cold calling, inbound marketing focuses on creating educational content that guides people toward your website where they can learn more about solutions you have for their problems, on their own accord. Inbound marketing is a philosophy based on the truth that consumers buy differently today than they […]
Digital Marketing Frequently Asked Questions
Digital Marketing FAQs (Frequently Asked Questions) for small businesses get answered here.
What is a Static (HTML) Website
Static Websites (HTML / CSS) Web pages are written in HTML, the web programming language that tells web browsers how to structure and present content on a web page. In other words, HTML provides the basic building blocks for the web. And for a long time, those building blocks were pretty simple and static: lines […]
5 Steps to Start Internet Marketing
Oh, the Internet. That magical place where the possibilities are endless. You have probably heard that all you need to do is advertise online, start blogging, get listed first on Google, or be on Social Media, and you will have more leads than you know what to do with. Unfortunately more often than not, people’s […]
How to edit your website, landing pages and forms in Joomla?
Quickly and easily edit your website, landing pages and forms with an Easy-to-use Editor Is your website difficult to update? Does your site end up with generic or out-of-date information because changing it is such a hassle? An easy-to-use website editor solves this problem. Updating your site is as easy as creating a Microsoft Word […]
What is a CMS?
A CMS is a Content Management Solution or sometimes called a Content Management System. It enables us to build a dynamic website, which could be called a Content Management Website, but that would be a CMW, only one degree from a BMW which is a totally different thing and off-topic of this post. Yet speaking of cars, […]
How to find out how people reached your website
Google Analytics is the first thing that I add to a website, so we can determine where to focus our marketing efforts. This week, I got a nice e-mail post from Google for introducing one of the most valuable tools in Analytics – Their Traffic Sources report. From Google – When a customer walks into […]
What is a (Content Management Solution) Website
Unlike an HTML website, a CMS website allows non-technical users to make changes to a website with little training. Changes to content, adding or modifying web-pages, even publishing video and interactive functions can be achieved with minimal knowledge of programming. A CMS typically requires an experienced coder to initially set up or add features, but […]
What is Content Marketing
Content Marketing is one of the latest buzz phrases being associated with Internet Marketing. It describes marketing methods that use information, education and entertainment to make the sales process easier. It is not a new concept though. Many marketing efforts use these methods; Trade-show presentations, advertorials that are advertisements written as an editorial, and my favorite […]
What is a WYSIWYG editor
Quickly and easily edit your website, landing pages and forms with an Easy-to-use Editor Is your website difficult to update? Does your site end up with generic or out-of-date information because changing it is such a hassle? An easy-to-use website editor solves this problem. Updating your site is as easy as creating a Microsoft Word […]
What are some ideas for good content?
As a Small Business there is a constant pressure to get and retain new prospects. To grow and succeed in business, you need more than raw leads, you need qualified prospects. Qualified prospects are knowledgeable about what products and services you offer. They understand the value and purpose of your services. They are comfortable that […]