“In order to develop a plan to grow, we first have to know where we are starting from.” The foundation for any Internet Marketing program is having tools to analyze and evaluate what works and what does not. We start with setting up a Google Analytics account and train on what metrics to track and […]
Mentoring for Better Marketing
Our Internet Marketing Workshops provide all the tools needed to get your business online and will train you on how to utilize search, e-mail marketing & Social Media to drive traffic to your website. Additionally, you will learn how to write to attract readers and develop "Call-to-Actions" for lead capture and to engage or qualify your visitors.
These workshops are designed to be stand-alone, or as a monthly series for start-ups or groups just starting to market online.
Please read more below about each workshop:
The most important step for a local business to be found online by its pool of prospects is to claim their business listings in the search engines. Local listings are usually shown with a map, with identifying icons showing the locations of the local businesses. This leads to local listings have a better click-thru than […]
In the last ten years, Search Engines have revolutionized the way we research and make purchasing decisions. There are many stories about companies that skyrocketed after achieving high ranking on a search engine results page. Getting recognized by the search engines as a leader in the field can fulfill the “if we build it they […]
Getting traffic to your website is not enough, we need prospects that we can follow-up, include in a drip-marketing campaign, or get to purchase online. Most Internet Marketers focus on getting traffic to the website, but have no idea how to influence the visitor to take action and provide their contact information in exchange for […]
Once you have great content on your website and the perfect lead-capture set-up, you need more than the casual searcher to find you. Social Media is the world’s largest Press Release machine, Word-of-Mouth referrer, and soapbox in history. But Social Media members can be a very fickle bunch, and as quickly as they friend you […]
For all the buzz about Social Media, they are not the only tool in your armament. Social Media members are fickle and the sites change the rules frequently. E-Mail is still the best way to get notice of a special offer to your audience. Additionally, current and past customers often welcome a regular “touching base” […]
Introduction to AdWords Are you struggling to get leads? Are your Yellow Pages, Newspaper and other marketing efforts not working? Reach people exactly when they’re searching the Internet for what you offer. With cost-per-click bidding, you’re charged only when someone clicks your ad, so no matter your budget, you can get started.
This workshop shows small business owners how to create a web presence using WordPress, one of the most powerful website development platforms available that is also ideally suited for small businesses.This workshop is an overview for both beginning & intermediate users to get started making it a key part of your internet marketing effort. The […]
At Calibrate Your marketing, we know that we all learn better with — and from — others. That’s why we keep adding to our group mentoring options – as individual workshop and now as a series. Group mentoring offers the best of both worlds: advice from an expert PLUS a chance to talk shop and […]