Calibrate Marketing & Mentoring

Internet Marketing | Local SEO | Web Design

How-to Hire Us

Submit a Work Ticket
  • Work Request
  • Home
  • About
    • Work With Us
  • Websites
    • Website Conversions
    • Website Updates
    • Custom Website Design
    • Small Business Websites
    • Landing Pages
    • Website Repair & Rebuild Services
  • Social Media
    • Social Media Profile Set-up
    • Social Media Training
    • Social Media Marketing
  • Marketing Services
    • Marketing Strategy & Planning
    • SEO – Search Engine Optimization
      • On-Page SEO
      • Off-Page SEO
      • Local SEO
    • Content Marketing
    • E-mail Marketing
    • Business Development Service
      • Monthly Inbound Marketing Service
      • Quarterly Inbound Marketing Service
      • Inbound Marketing Set-up & Training
    • ‘a la carte’ Marketing Tasks
  • Mentoring
  • Contact Us
You are here: Home / Marketing Mentoring / Google Adwords 101

Google Adwords 101

Introduction to AdWords

Are you struggling to get leads?

Are your Yellow Pages, Newspaper and other marketing efforts not working?

Reach people exactly when they’re searching the Internet for what you offer.

With cost-per-click bidding, you’re charged only when someone clicks your ad, so no matter your budget, you can get started.

What’s Covered

This is an introductory workshop, starting with the opening of your first account. It may be helpful to have an AdWords™ account and some experience in the interface prior to attending, but this is not a prerequisite. This workshopwill cover:

  • Understanding what online advertising is and where AdWords™ fits in
  • Creating your first account, campaigns, ad groups, and ads
  • How to identify and refine the keywords you’ll be bidding on
  • Tips for writing great text ads
  • Additional ad types including display, image search and mobile ads
  • Using location extensions to make your ads stand out
  • Tracking conversions and measuring ROI from your campaigns

Who is this for?

This workshop is intended for new AdWords™ advertisers looking for a foundational knowledge and overview of the AdWords™ platform, along with tips for creating, cleaning up, and optimizing AdWords™ campaigns.

What can I expect?

These live, in-person workshops are intended to help you create, manage, and maximize the return on your investment from AdWords™.  Please have internet access and a computer that we can work on together.

Filed Under: Marketing Mentoring

Frequently Asked Questions

How to Build an Effective Local SEO Strategy

Why aren’t I found in search? and more questions from a local business

Why Should I Hire Someone to Write my Web Content

More FAQs

Recent Case Studies

Website: Entrepreneur Job Board

Content Marketing: Financial Broker CT

SEO: Auto Insurance Agency CT

More Case Studies

News You Can Use

Marketing Checklist for Opening Your Business

Networking While Social Distancing

5 Best Digital Marketing Tools to Grow a Business

More News & Tips

Copyright © 2021
privacy policy
Terms & Conditions
Powered by SG
·· Calibrate Marketing & Mentoring LLC
1 Craigmoor Terr
Danbury, CT 06810

Phone: (203) 628-2381
Info@calibratemarketing.com
TwitterFacebookGoogleplusLinkedin

Request for Work

  • Drop files here or
    Accepted file types: jpg, jpeg, png, pdf, doc.
    We accept jpeg, jpg, png, pdf doc and gif file types

Strategy Assessment?

There is no risk with our free consultation and strategy assessment. Schedule a 20 minute assessment and find out how we can help.
  • If there is a day and time you prefer for scheduling the assessment, please note it here.
  • This field is for validation purposes and should be left unchanged.

Not Sure What to Do Next?

There is no risk with our free consultation. Schedule a 20 minute call and find out how we can help.
  • If there is a day and time you prefer for scheduling the call, please note it here.
  • This field is for validation purposes and should be left unchanged.
Menu
  • Work Request
  • Home
  • About
    ▼
    • Work With Us
  • Websites
    ▼
    • Website Conversions
    • Website Updates
    • Custom Website Design
    • Small Business Websites
    • Landing Pages
    • Website Repair & Rebuild Services
  • Social Media
    ▼
    • Social Media Profile Set-up
    • Social Media Training
    • Social Media Marketing
  • Marketing Services
    ▼
    • Marketing Strategy & Planning
    • SEO – Search Engine Optimization
    • Content Marketing
    • E-mail Marketing
    • Business Development Service
    • ‘a la carte’ Marketing Tasks
  • Mentoring
  • Contact Us