Calibrate Marketing & Mentoring

Internet Marketing | Local SEO | Web Design

How-to Hire Us

Submit a Work Ticket
  • Work Request
  • Home
  • About
    • Work With Us
  • Websites
    • Website Conversions
    • Website Updates
    • Custom Website Design
    • Small Business Websites
    • Landing Pages
    • Website Repair & Rebuild Services
  • Social Media
    • Social Media Profile Set-up
    • Social Media Training
    • Social Media Marketing
  • Marketing Services
    • Marketing Strategy & Planning
    • SEO – Search Engine Optimization
      • On-Page SEO
      • Off-Page SEO
      • Local SEO
    • Content Marketing
    • E-mail Marketing
    • Business Development Service
      • Monthly Inbound Marketing Service
      • Quarterly Inbound Marketing Service
      • Inbound Marketing Set-up & Training
    • ‘a la carte’ Marketing Tasks
  • Mentoring
  • Contact Us
You are here: Home / Marketing Mentoring / Workshop 1: How Effective is Your Online Presence?

Workshop 1: How Effective is Your Online Presence?

“In order to develop a plan to grow, we first have to know where we are starting from.”

The foundation for any Internet Marketing program is having tools to analyze and evaluate what works and what does not. We start with setting up a Google Analytics account and train on what metrics to track and how to interpret the data. With this tool, you will be able to do A/B testing, revise your efforts and maximize the return on your time and money investment.

Our Internet Presence Assessment Report will establish the baseline for how easily your business, products and services can be found online – through Search, Local Directories, Social Media, and promotional feeds. This report will high-light areas to improve to immediately get more traffic to your website, and help convert visitors to prospects.

Additionally Google provides a tool to analyze the traffic that is coming to your website.  Google Analytics will capture what search terms visitors are using to find your site, what other websites refer traffic to yours, where the visitors are located, and what pages they viewed.

Google developed Analytics to answer these questions:

  • Which marketing initiatives are most effective?
  • What are accurate traffic patterns/trends on my websites?
  • Which customer and customer segments are most valuable?
  • Where are my visitors coming from and what do they do on my site?
  • How can my website convert more visitors into customers?
  • Which keywords resonate with prospects and lead to conversions?
  • Which online ad or creative is the most effective?
  • Why do so many people leave my site without doing what I want?
  • Are there website design elements that are turning visitors away?
  • What site content are people most interested in?

Marketing Mentoring Workshop One includes:

  • An Internet Presence Analysis report
  • Creating a Google Account and Analytics account,
  • Adding Analytics code to your WordPress, Joomla or the menu-pages of your HTML website
  • Review of Internet Presence Analysis and Google Analytics reports
  • Review and Setting up your Analytics Dashboard
  • Setting up weekly or monthly Analytics reports to automatically be sent to you

Get Started Today!

The workshop can be conducted online or, preferably, in-person at your facility. Up to 4 people can attend the workshop. The total cost of the workshop is $300, plus travel if over an hour away. If you decide to do the 6 workshop series, each workshop is $250.

Contact Us today to schedule your workshop


Learn About Our Other Marketing Mentoring Workshops

Workshop 1: How Effective is Your Online Presence?

Workshop 2: Get Found Locally

Workshop 3: Improve your Search Rankings

Workshop 4: How to Convert Web Visitors to Prospects

Workshop 5: Drive Traffic with Social Media

Workshop 6: Drive Web Traffic with E-mail Newsletters

Filed Under: Marketing Mentoring

Frequently Asked Questions

How to Build an Effective Local SEO Strategy

Why aren’t I found in search? and more questions from a local business

Why Should I Hire Someone to Write my Web Content

More FAQs

Recent Case Studies

Website: Entrepreneur Job Board

Content Marketing: Financial Broker CT

SEO: Auto Insurance Agency CT

More Case Studies

Search This Website

News You Can Use

Marketing Checklist for Opening Your Business

Networking While Social Distancing

5 Best Digital Marketing Tools to Grow a Business

More News & Tips

Copyright © 2022
privacy policy
Terms & Conditions
Powered by SG
·· Calibrate Marketing & Mentoring LLC
1 Craigmoor Terr
Danbury, CT 06810

Phone: (203) 628-2381
Info@calibratemarketing.com
TwitterFacebookGoogleplusLinkedin

Request for Work

  • Drop files here or
    Accepted file types: jpg, jpeg, png, pdf, doc, Max. file size: 10 MB.
      We accept jpeg, jpg, png, pdf doc and gif file types

    Strategy Assessment?

    There is no risk with our free consultation and strategy assessment. Schedule a 20 minute assessment and find out how we can help.
    • If there is a day and time you prefer for scheduling the assessment, please note it here.
    • This field is for validation purposes and should be left unchanged.

    Not Sure What to Do Next?

    There is no risk with our free consultation. Schedule a 20 minute call and find out how we can help.
    • If there is a day and time you prefer for scheduling the call, please note it here.
    • This field is for validation purposes and should be left unchanged.