Marketing without a strategy is like building a house without a blueprint; you might get there, but there will be many mistakes and excessive costs. We have found that the best marketing happens when we schedule track and adjust monthly. Our Monthly Marketing Strategy and Planning Program centers around a monthly on-site meeting and encompasses a variety of different offerings, specific to the needs of each client.
Some of our Marketing Strategy components include:
Want to know what phrases people use when they are searching for products like yours? Get a Keyword Analysis! It’s excellent to determine which keyword phrases to use in titles. headlines or for Search Engine Optimization. The Keyword Analysis includes historical search trends of related keyword phrases, competition levels of related keywords, “ready-to-purchase” value of the phrases and the perceived value of a click-thru lead.
We approach every competitive review from the view-point of a prospect. Our competitive review starts with a Keyword Analysis where we determine the best search phrases to use to find competitors. We then build a list of the top ten competitors for these searches, and review their websites for functionality, useability, design and professionalism. A competitive review is ideal when designing a website, or breaking into a new market.
A competitive review can also be applied to a specific competitor. A review could answer questions such as: what are their strengths and weaknesses, what special offers do they use to capture leads, which keywords are they targeting, what products or services do they offer, what pricing do they offer?
Whether it’s reviewing sales letter, revising presentations, preparing product launches, or developing trade show strategies, our Sales Strategies program covers it all.
Designing a new Website? Want a second opinion? Sometimes a non-biased review of a website scope can make sure you get an effective website without wasting money or effort. Need someone to manage a website redesign, who can communicate with the developers and programmers while making sure your business goals are being represented? Our website review is for you.
Marketing Strategy Sessions
Our best selling Marketing Strategy program is a series of monthly One-to-One sessions at your facility. Together we outline a series of marketing steps to form a plan to increase sales and profitability of your business. We begin by setting specific, realistic short and long-term goals. Here are examples of some actual client goals:
- Get 5 more customers per month.
- Develop a new web site that supports the evolution of the business.
- Publish a monthly email newsletter.
- Grow my prospect list by 25% each month.
- Add an additional four or five hot prospects to my pipeline each month
- Increase annual revenues 15%
At the end of each session, we will assign a bit of “homework” –customized to you– toward reach specific goals.The process is structured enough to keep you on track, yet flexible enough to be tailored to your specific needs.
- A six-month engagement starts at $250 a month, invoiced monthly.
To start, contact us now at 203-297-7043 or at firstname.lastname@example.org