The most effective, and lowest cost, way to drive visitors to your website over the long-run is to build your website’s search engine optimization. Search Engine Optimization (SEO) is an effective tool for improving the visitor traffic to your website. The process involves a combination of “on page”, “off page” and “Local Directory” strategies design to improve your search engine ranking for specific key-words, demographics, or industry expertise.
On-Page SEO is the process of programming your page so that search engine robots can “read” the page correctly. A page that is optimized for search will focus on a specific search phrase and include that phrase in the page structure and have original relevant content about the topic.
We offer On-Page Search Engine Optimization for HTML, WordPress and Joomla sites. Prices fluctuate based on an assessment of your website, Keyword competitiveness, and demographic competitiveness.
Off-Page SEO refers to other sites linking to your website and Google recognizing those links as proof that your site is an authority in the subject matter.
Off-page SEO has taken a lot of hits lately as many low-cost methods of getting links, such as content farm blogs and social bookmarks, have been penalized due to Google’s Penguin update.
Using a Content Marketing strategy, you can still get effective backlinks to your site that Google recognizes, and improve your SEO.
Being found by search for your local business can be the ultimate “small fish in a big pond.” The good news is that Google and the other search engines are making it easier for searchers to find the local content they are looking for – with search directories – those search results with a map pin, address, phone #, ratings and reviews.
Local SEO consists of being listed in the local and industry directories consistently, with authentic reviews, to improve your map ranking and broaden your local visibility.