Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Social media has evolved from a method to share status updates and pictures to a place where people get their news, learn about exciting new products and crowd-source ideas and projects. Additionally, social media serves as a relatively inexpensive platform for organizations to inform their fans, customers and the public about the latest happenings with their company.
Why your company needs social media marketing
The true power of social media comes from the ability to create a community around your company and create digital conversations with your customers and clients which they share with their social networks. Whether it’s using a status updates to showcase your company culture, growing referrals through sponsored post on your Facebook Fanpage, or using Twitter for fast, personal customer service, social media is unique because it allows companies to reach customers where they are without interrupting their lives.
Social media benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing the company brand and reputation. Key factors that ensure a successful Social Media channel are:
- The message’s relevance to the customer
- The value it provides them
- The visual resonance of the message.
Use social media to increase traffic, sales, and optimize ROI.
Set-up Your Social Media Profiles
Calibrate Marketing handles the hard technical stuff for you. We create Social Media profiles with custom branded images (profile photos, backgrounds, cover photos, etc.) for your chosen channels to keep a consist branding message between your traditional marketing materials, your website and your Social Media Profiles. We can also integrate your social media profile links into your website.
Learn to Use Social Media to Promote your Business
Do you know how to use social media for your business or franchise? Our Social Media Training for business will show you how. We offer a variety of custom social media classes, workshops tailored to your industry, and level of involvement. Our mentoring programs guide you through the process of developing a social media strategy and executing it to perfection. Learn what the experts know so that you can promote the expertise of your company to your fans.
Grow your Prospect Base with Social Media Advertising
Social media store various information about their users such as their age, gender, interests, and location. Using this stored information, advertisers can create specific target audiences and target their advertisements to the individual. The advantage for you, the advertiser, is that your ads can reach people who are similar to others who are interested in the product or service. The advantage for users is that they can see ads that are specific to their interests. Facebook, for example, targets advertisements to reach a specific audience so Facebook users see advertisements on their profile page that are tailored to their gender, music taste, or location.
Not Sure how to get started with Social Media?
There is no risk to review your options. Schedule a free consultation today.