Success Begins With Strategy
Marketing Strategist, not a Marketing Assistant
Developing an effective marketing or advertising campaign needs an overall strategy for directing the creative team. A common mistake is to jump right in to try to reach prospects via search, social media, networking and referrals without determining what information the prospect would need to become a customer. Often small companies have false starts on where they focus their marketing energy and fail to make the right first impression. Every marketing step should focus on communicating a business's strengths and opportunities to the right audience at the right time.
Once we have a prospect's attention, is there a clear buyer's journey? What needs to be communicated to educate and assure the prospect to take the next step? Typically this level of strategic thinking is only available with thousands of dollars a month agencies. Perhaps you’re wondering how to budget for these services. We can develop a strategic marketing plan for just about any budget.
How to Contract Us
We work with our clients, as they need us; sometimes along side them, sometimes in the back-ground, sometimes as their marketing team. Some clients want to minimize cash outlays, others want a consistent monthly budget, while some need to see a per-project proposal.
Hourly
Small projects and quick updates can often be done the same day, often in the same hour, that they are requested. When you need something quick, and it will take less than an hour, an A-La-Carte task is the way to go. We'll bill you just for the time worked, in 1/10th an hour increments.
Retainer
For ongoing work, or clients with frequent needs, a retainer program is the way to go. Retainers are for hours purchased up-front at a discount, and expected to be used within 6 months. Packages start at 3 hours with decreasing per hour costs as the quantity of hours increases.
Project
Larger one-time projects such as a website rebuild, can be estimated for sign-off and budgeting. A well defined Scope of Work can often take several days to discover all the requirements but once it's outlined, the project costs and deliverables are fixed with defined milestones.
Hourly Work
Small jobs and quick turnarounds
Hourly tasks are the most typical type of work for first time or rare clients. Clients call or email with a quick task, such as:
- small change needed to the website
- a social media post created and published
- an email to be generated and sent out
- an ad created for display or print
While some of these tasks are commonplace enough to provide an estimate, often the back and forth for estimate development and approvals would take longer than the task. Therefore, when the task is small and we want to keep the expense as tight as possible, we'll simply invoice for the time worked at the end of the month.
New clients get a 2 hour credit line automatically which increases as our experience together grows. Our Hourly charge is $150 per hour, and we track time in 1/10 per hour increments.
Retainer Contracts
Cost effective and monthly programs
Retainer work is our bread & butter. We have two types of clients that use retainers.
- People looking for a discount on the hourly rate. They will purchase a batch of hours in advance and get a lower hourly rate.
- Businesses that are looking for continuous monthly work, such as SEO or Lead Generation.
By purchasing hours in advance, clients get a lower per-hour cost. The hours have to be used within 6 months, and can be used on several different projects. This becomes an ideal arrangement for clients with a backlog of changes that they need made, or updates are going to be frequent but sporadic. We also provide technical web work for graphic designers, IT support and business coaches, and this program is perfect for them. Since the hours can be split among a series of projects, we are contracted to do white-label website work on their behalf for their clients.
We can also work within a monthly budget for a client to build an ongoing marketing campaigns around that budget. The program can adjust where the hours are spent each month, from website updates to content development, from SEO to advertising. As their business needs change, we can adjust and accommodate without renegotiation or surprising over-charges.
Website Updates
Landing Pages
Competitive Analysis
eNewsletter Development
Website Redesign
SEO
Drip Email Campaigns
Social Media Campaigns
Content Marketing
Monthly Marketing Programs
Digital Advertising
Continuous Growth Campaigns
Project Based
Fixed Scope and Estimates
Typically project proposals are for websites. There may be no more important sales and marketing tool than your website. Tailored to your business, our sales-focused websites are designed to drive traffic, set you apart from the competition and generate leads. Website rebuilds and other defined projects often have higher costs with milestone payments. When a project needs a total cost for budget approval, we can provide a firm quotation that details the milestones and deliverables. With familiarity on WordPress CMS as well as many DIY and eCommerce platforms, we help choose the best platform for your needs to integrate with your sales process.
Appearance Isn’t Everything
Imagine you are a fresh, new user to your brand new website. What would that user want to do? Often a focus on a task-based development is better than an award-winning design. An effective website depends on a number of strategies and tactics, that when properly employed, can increase revenue and improve results. Many award-winning website designs include a lot of design cost only to find that when launched the website under-performed due to poor UX / UI. We want a website design that will fit your budget and needs. We can use off-the-shelf proven templates for small-business websites when design is not a priority. When you have a specific look or examples, we can customized industry standard frameworks so upgrade-ability and functionality is built-in but you still get a unique look, For custom website design, we will work with our partner Seaver Interactive for Award-Winning and effective website designs to get you that specific look for your business.
Search Engine Optimization
Almost all websites today , excluding DIY platforms, are developed for on-page and off-page SEO strategies. SEO strategies are constantly changing, so to drive meaningful traffic to your site and engage with more prospects searching for your solutions, the website's SEO focus will need to be able to update. We set-up and train you on how to make sure your website maintains current SEO practices.
Content Marketing
Attract, engage and delight prospects by providing information and solutions they’re looking for with an exceptional experience that builds strong relationships and sales opportunities. Convert customers with engaging content and cohesive content strategies that guide prospects through the buyer journey with the information they want and need to make decisions. Our websites are designed for continuous improvement, so as data-driven results are available, we can adjust from a content development to a conversion-focused and UX-optimized experience.
Typical payments are 50% down-payment, 40% upon beta review and final 10% upon going live. We will work with you to build a detailed scope of work, and ensure each aspect is understood and addressed. When multiple quotes are required, we can help ensure they are apples to apples comparisons.
CONTACT US
A local internet marketing company, focused on helping small business make the most of their marketing efforts
We all know that marketing can help drive your firm’s revenue intake, yet it’s an unfortunate truth that the results of many marketing efforts are unknown. And throwing more money at your marketing efforts won’t necessarily increase your return on investment. That ROI is dependent on the knowledge, focus and skill-level of the person in charge of your marketing. You need an internet marketing agency that can help nurture and grow your team.
Effective marketing is about reaching people. Each generation has a different comfort level for how to communicate; their preferred channel. As new digital tools emerge, the preferred channel to communicate changes. Additionally, prospects become aware of the various methods to capture their attention, and learn to tune out the unwelcomed noise. This is why what worked last year, may not work now.
Let 's discover a marketing strategy that works.