Calibrate Marketing & Mentoring

Internet Marketing | Local SEO | Web Design

How-to Hire Us

Submit a Work Ticket
  • Work Request
  • Home
  • About
    • Work With Us
  • Websites
    • Website Conversions
    • Website Updates
    • Custom Website Design
    • Small Business Websites
    • Landing Pages
    • Website Repair & Rebuild Services
  • Social Media
    • Social Media Profile Set-up
    • Social Media Training
    • Social Media Marketing
  • Marketing Services
    • Marketing Strategy & Planning
    • SEO – Search Engine Optimization
      • On-Page SEO
      • Off-Page SEO
      • Local SEO
    • Content Marketing
    • E-mail Marketing
    • Business Development Service
      • Monthly Inbound Marketing Service
      • Quarterly Inbound Marketing Service
      • Inbound Marketing Set-up & Training
    • ‘a la carte’ Marketing Tasks
  • Mentoring
  • Contact Us
You are here: Home / Blog / Internet Marketing News / One easy way to see if your marketing is working

One easy way to see if your marketing is working

One of the reasons I like internet marketing is that we can easily track how we got our leads.  Using Google analytics, we can see where every webpage visitor came from – e-mail, search, or from another website.  Often we’ll have a new marketing strategy and we want to promote it through multiple channels.  We could make multiple landing pages for each marketing channel, or we could use UTM Tracking Codes.  What is a UTM Tracking Code?  Luckily HubSpot has just published a Frequently Asked Question on just this topic.

What Are UTM Codes?

Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web.

Adding the snippets of code after the question mark doesn’t affect anything on the page — it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. Here are the five things you can track with UTM codes: 

Read More…

Filed Under: Internet Marketing News

Frequently Asked Questions

How to Build an Effective Local SEO Strategy

Why aren’t I found in search? and more questions from a local business

Why Should I Hire Someone to Write my Web Content

More FAQs

Recent Case Studies

Website: Entrepreneur Job Board

Content Marketing: Financial Broker CT

SEO: Auto Insurance Agency CT

More Case Studies

Search This Website

News You Can Use

Marketing Checklist for Opening Your Business

Networking While Social Distancing

5 Best Digital Marketing Tools to Grow a Business

More News & Tips

Copyright © 2022
privacy policy
Terms & Conditions
Powered by SG
·· Calibrate Marketing & Mentoring LLC
1 Craigmoor Terr
Danbury, CT 06810

Phone: (203) 628-2381
Info@calibratemarketing.com
TwitterFacebookGoogleplusLinkedin

Request for Work

  • Drop files here or
    Accepted file types: jpg, jpeg, png, pdf, doc, Max. file size: 10 MB.
      We accept jpeg, jpg, png, pdf doc and gif file types

    Strategy Assessment?

    There is no risk with our free consultation and strategy assessment. Schedule a 20 minute assessment and find out how we can help.
    • If there is a day and time you prefer for scheduling the assessment, please note it here.
    • This field is for validation purposes and should be left unchanged.

    Not Sure What to Do Next?

    There is no risk with our free consultation. Schedule a 20 minute call and find out how we can help.
    • If there is a day and time you prefer for scheduling the call, please note it here.
    • This field is for validation purposes and should be left unchanged.